Look Good, Feel Good - Elevating Business with Incredible Imagery That Comes From the Heart with Kate Karanges
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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
If done well and from an authentic place, imagery can completely change the perception and success of your business.
Today, we host the brilliant Kate Karanges, owner of imagery and production agency The Latest. For full disclosure, Kate has taken our images for the last few years – and has also worked with our clients – so we know how significant the impact of her images can be.
This episode, however, is about more than just pretty photos. Kate explains why brand and strategy are vital for professional firms to differentiate themselves from competitors. It isn’t just about landing more work; but increasing relatability and trustworthiness. In the end, a trustworthy brand converts more clients and creates a stronger team.
On today’s show, you will learn:
- How to use imagery better to stand out from your competitors
- Why you need a clear strategy and great branding to complement your imagery
- How to get better results from your social media efforts
- The time and work it takes to make one beautiful image
- Why excellence matters and how to continually pursue it and test yourself
- Why you need to be kind to yourself as a business owner
- How to manage your expectations and maintain a long-term outlook
- Managing the family juggle and running a business as a parent
Thanks for joining us, Kate!
At Beyond Billables, we help professional firms with their brand, marketing, and overall strategy. Check us out at https://www.beyondbillables.com/
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