Brand & Growth Strategy
Strategy. It’s more than a pretty logo.
Often, clients want to rush ahead with the visual identity of their brand. And we get it! However, we first need to get clear on exactly what it is that makes your brand tick. That’s where strategy comes into play. We like to run strategy sessions with our clients at the start of project commencement. This way, we can ensure the road forward is paved clearly.
How can your firm best leverage brand and marketing strategies to grow? How can you attract better future employees and engage with potential referral sources? How can you use social and other digital media to your advantage?
If you have any of these questions, we’ve got the answer. Our brand strategy sessions will give you clarity and direction to make the most of all your marketing efforts. No matter the stage of your business, having a clear, executable strategy built on great brand positioning is critical.
What we do
Social media design for LinkedIn, Facebook and Instagram
Marketing brochures
Capability statements
New business cards, signatures and letterheads
Comprehensive Brand Style Guides
Brand colours, fonts, styles and imagery
New and refreshed logos or wordmarks
Rebrands and brand refreshes
Marketing, branding and design solutions
Business development strategy
Competitor analysis
Brand messaging, tone and language
Social media and content marketing strategy
Client or referral avatars and personas
Brand positioning, purpose, and identity
EVP, hiring and employee attraction strategy
Brand values, tag lines, elevator pitches
Brand and digital marketing opportunity analysis and reports
Proposals and pitch decks
Business cards and email signatures
Print and digital only design and copy
Promotional material like banners and signs
Onboarding and client experience packs
LinkedIn, Instagram, Tik Tok, Facebook and YouTube
Video, copy and imagery
Social media strategy and content creation
Capability statements
Setup & handover
Blog setup & migration
Development in Webflow or Squarespace
Website copy & asset creation
Site design in Figma
New website strategy & wireframing
Burning questions? We get it. Let’s walk through them.
It depends! The truth is the cost depends on volume, content type and feedback loops. We can package content up into monthly deliveries, or set project packages.
Most clients spend between $4000 and $10000 a month on content and design support depending on their needs and objectives.
Absolutely! For some of our clients, we provide design services on a needs basis.
Have an event invite you need done? Easy. Want to create a pull-up banner? Sure thing! If we created your brand, we would love to help you make the most of it and support you on every step. We either agree a monthly design retainer, or charge a set rate per piece.
Yes! We can do all of your social content including posts, imagery, videos and audio. We provide our clients with content on a monthly or project basis depending on their needs to post and use however they want.
We tailor our strategy based on each individual client's needs.
Sometimes that requires an overall brand strategy, plus additional work with smaller business groups or individuals - so our pricing is reflective of this and the entire scope.
Most of our strategy projects range from $5000 to $25,000
We work with clients based on their availability and desire to invest time. In most cases, we can greatly reduce your time input, or give you more input if you prefer to be more hands-on.
For the vast majority of our very busy clients they like us to minimise their time investment and make the process as easy as possible.
Yes! One massively overlooked area of business is the importance of hiring the best people you can.
We can assist with not only your outbound client-facing brand, but also your employer brand, EVP and hiring strategy. Having run a global recruitment business and advised leading professional firms for over a decade, our MD Mike is an expert in creating a great employer brand strategy.
We sure do. Social can be daunting for a lot of established firms, with questions surrounding where to start, what to make, and what not to waste time on. Not to worry, Beyond Billables can help create a strategy that works for your goals.
Simple. By building a brand that captures your key target and differentiates you above and beyond your competition. From there? You just need to follow through.
Because without one? It’s like taking the stairs instead of the elevator. We help you make the best decisions with your branding, content,marketing, business development and sales efforts.
No plan, no chance.
Brand identity, marketing, content, social media, business development and sales. As a branding agency, we believe passionately in helping clients win better work and hire the best people. Because of this, we’re pros at ensuring each aspect works cohesively.
Our strategy work will incorporate a mix of workshops, calls and written deliverables. It largely depends on what you need for your business and the complexity of the strategy work required.
For instance, if we focus on just one aspect like brand identity, that will take less time than if we were to also do BD, marketing or content strategy.
As every project is unique, we always tailor a solution that suits the client. We like to discuss budget scope as early on as possible to ensure we can be a good fit for your expectations and needs.
We have completed a wide range of project scopes from $20K to $100K depending on complexity, assets, revisions and business size.
How long is a piece of string? The process itself is largely dependent on project size and scope, the time it takes to get feedback, and how many rounds of revision we do.
Most of our clients are extremely busy and we work to take time pressures off them, and create a process that is seamless.
We quote at the outset on a process with two revisions, but are happy to add more at an additional fee.
Every client is different, so we alter the process to best fit each client in a truly consultative way. Generally, we work through the following steps:
- Brand identity and focus
- Mood board and initial imagery concepts
- Initial brand design concepts and feedback
- Revised concepts and feedback
- Finalised design and delivery of brand style guide
The cost of the site is dependent upon a large variety of factors including size, complexity, copy needs, timing expectations, platform needs and functionality. We offer a fixed price quote at the start of the project and give you options so you can choose how to proceed.
Our sites cost from $7K for a single page, up to $50K+ for a complex multi CMS and multi page site with the average cost in the $12-20K range.
We use Figma to design websites and have developers we can refer you to who uses Webflow for site builds. We also routinely work with existing IT or development teams who build in platforms like Wordpress and Squarespace to do all the site content and design and hand it over to them for development.
We are not developers or IT support but are happy to provide referrals to our preferred agencies.
The time it takes is largely dependent on how much input you want to have. We can greatly reduce the time required of you by agreeing to a streamlined process, however if you want to have more input, we are happy to accommodate that as well.
Questions of time and input are best dealt with early on in the process.
We agree upon revisions for each stage at the start of the project, and are happy to add revisions at cost if they exceed scope.
It largely depends on the size and complexity of your website, the branding assets you already have, and the platform you want to build on. An example process would be the following:
- Brand identity, design and language
- Website site mapping and structure
- Asset design and imagery selection
- Homepage design, copy and feedback
- Complete site design, copy and feedback
- Provide the final files to your developers or liaise with our development partner.
We’ve piqued your interest, haven’t we?
The best projects start with a constructive yarn, so let’s get chatting! We’ll answer your burning questions, and give you tailored options to suit your business needs.
