Sovereign Private
Unwavering Commitment, Outstanding Service
What if you have an incredible tax and accounting business, serving the best of the best ultra high-net worth and business clients, but you have been so busy you haven’t gotten around to updating your branding in nearly a decade? Well if you are like Sovereign Private, you speak to us!
SP approached us in late 2023 with a number of key goals:
- Refresh their branding while keeping it close to their original design
- Create something that will appeal to both clients, and new team members
- Properly communicate their key experience areas and M & A service
With any refresh you can take things in two directions - a completely new design, or a reimagination of existing assets. For SP, they didn’t want to shift far from their core brand, but understood the need to make everything a lot more polished.
www.sovereignprivate.com.au
Solution
The solution for SP was straight forward - Create a level of polish and sophistication the dated branding was missing, and improve their brand message with a view to appealing to commercially minded potential team members. This resulted in:
- A purpose-built brand identity, as well as refined marketing and business development strategies;
- A visual brand design including all elements such as a refreshed logo, updated key colours, and imagery;
- A fully functional, high-level, and optimised website, complete with key design elements and handcrafted brand language;
- A suite of marketing materials, including new business cards, pitch deck, signatures and letterheads.
Results
The refreshed brand and corresponding website has just launched in November. We have no doubt given their track record
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