Rayne
We lift the regulatory burden, so you can get on with business.
Some clients don’t seek to fit in. So, how do we ensure their branding makes a splash in what is traditionally a very competitive, focused market? Well, it starts by getting your brand identity and mission statement right. That’s exactly what we focussed on first for our latest financial services client, Rayne.
Founder Celeste was determined for the Rayne brand to be unique, strong and memorable; to bring together the legal, compliance, risk and governance solutions she provides in a seamless way. This is something few firms or individuals are able to communicate given the breadth of work across these areas, but it was critical to help Rayne differentiate itself.
Knowing Celeste on a personal level, It was clear to us that her brand design demanded energy and ambition, and to communicate this visually. Rayne exists to support forward-thinking and growth-minded firms who seek to get things done, and done the right way, with no time to waste. Therefore, it remained important to us throughout the brand and website design process to maintain a no-nonsense, clear, and effective identity, carefully selecting our use of colour, font, and wordplay to create a powerful end result that speaks for itself.
Solution
The solution for Rayne was simple: to build a brand identity representative of Celeste, her values, and that resonates with the type of clients Rayne serves. This resulted in:
- A purpose-built brand identity, as well as refined marketing and business development strategies;
- A visual brand design including all elements such as logo, key colours, and imagery;
- A fully functional, high-level, and optimised website, complete with key design elements and handcrafted brand language;
- A suite of marketing materials, including new business cards, signatures and letterheads.
Results
The brand and corresponding website has just launched into the world, so watch this space! As of now, we can say we’re proud-as-punch of the work we’ve completed for Celeste and the Rayne brand. We’re excited to continue support into the future.
