Adapt. Chart new markets

What's Blue Ocean Law Group?

Blue Ocean Law Group is a law firm firmly cast in the #NewLaw mould.

We have embraced Blue Ocean Strategy to build something completely different based on being “compelling, differentiated and profitable”.

How are you going to help your clients chart blue oceans?


Blue Ocean Law Group website

Who should connect with us?

  • Lawyers with a keen interest in specialisation and an interest in using Blue Ocean Strategy in practice.
  • Senior Lawyers looking to establish an independent practice with the backing of an established brand and the flexibility to build your own profile.
“We are trying to change the future of the legal industry so that lawyers have more options and opportunity to do more than just law and add real value.”


Connect with Blue Ocean Law Group

The basics – For us it’s all about being compelling, differentiated and adding value in all that we do. We’re an innovative practice with a variety of opportunities available for junior and senior lawyers open to incorporate Blue Ocean strategy in …

Insights & Articles

James Ford on Blue Oceans and Innovative Value Creation

Interested in innovative approaches to legal practice? Want to know what a ‘hybrid’ lawyer is? Keen to hear a new spin on delivering value? Today’s guest on the Beyond Billables Podcast, James Ford, has cleverly utilized information technology to create a …

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